Couch - NETFLIX x ADOBE

DEsign Challenge

My team entered the Netflix X Adobe Creative Jam, where over 2,300 students worldwide were challenged to create a solution for a given design challenge. We created "Couch" a web platform that allows friends and family to watch movies in a virtual theater setting. As a result, we were ranked among the top 15 design teams and received a perfect score (25/25) in UI design.

Here is an interactive prototype

 

DEsign PROMPT

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Lia Mason and I were given a challenge “design a third-party desktop web site or desktop app (not Netflix-branded) where the community can celebrate shared stories together through communal and authentic experiences”.

RESEARCH

The first thing we did is to create a Notion page, and breakdown the problems to more manageable pieces. To tackle this challenge, we need to understand our market segment. Therefore, we decided to create a survey to understand what feature were essential. We were able to gather data from 70+ individuals.

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PAIN POINTs

  • No single platform to allow chat, video capability when watching a certain film.

  • Other competitors seem to have weak user flow, as a result deteriorate interest.

  • There is a gap in knowing what movies your friends are interested other than word of mouth.

Mission Statement

To micmic group movie experience by bringing it into a virtual platform.

User Journey

  1. Sign up for an account

  2. Log in to account

  3. Home screen

  4. Looks at friend activity bar, sees what others are currently watching

  5. Checks out movies from Friendation

  6. Chooses movie to watch

  7. Invites 3 friends to watch the movie with him at 7pm

  8. Plays the movie

  9. Messages his friends in chat - "I bet this will happen in the end"

  10. Video calls friends during movie to see their reactions

  11. Liked this movie, so he adds it to one of his playlists - "Teen Adventure movies"

  12. Visits my profile

  13. Recent activity shows - Just watched "This movie"

Wireframing

We created a wireframe to understand a typical experience, based on our user flow scenario.

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FINAL PRODUCT

Due to our wireframing, we were able to solidfy our project and was able to creating a viable prototype within 48 hours.

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